CO. by Colgate — Gateway

OBJECTIVE

Colgate tasked Gateway to launch its cause-driven brand, CO. by Colgate, by authentically connecting with important Gen Z experiences online — including cyberbullying related to underrepresented communities.

ABOUT THE PROJECT

Gateway conceived CO. Spaces, an evergreen digital event platform. A first for the brand, CO. Spaces launched during October's National Bullying Prevention Awareness Month. The event, hosted on Instagram Live, created a digital safe space featuring thought leaders in the anti-cyberbullying space. Gateway produced compelling content and creative assets that drove awareness before, during, and after the event – expanding the program into an Anti-Bullying Equity Campaign that now lives across social media.