OBJECTIVE
Craft an engaging destination influencer and press experience with multiple experiences to re-frame sun care as self-care for KOLs, and bring to life the product benefit proposition of their sun care line.
ABOUT THE PROJECT
Gateway conceived a 6 day retreat in Sedona, Arizona to create an #OlayOasis in the desert, a self-care respite for press and influencers. Through immersive destination-driven programming, we brought the importance of sun care and Olay's line of sun defense to life by submitting attendees to the ultimate torture tests in the desert sun, with a focus around the science behind the innovation.
RESULTS
- 740MM+
Total News Release Viewership + Impressions - 63.8MM+
Social Reach - 4
Earned Broadcast Placements
HOW WE COLLABORATED
Influencer Relations/ Guest List Curation/ Experiential Strategy/ Media and Press + Post Pitching
"This Skincare Product is a MUST for your Next Girls' Trip"
– Cosmopolitan
"'Sun care is self-care,' so do yourself a favor and use a product that will protect your skin and keep your makeup looking ~flawless~. Check out the video to see the whole Sedona adventure. Spoiler alert: There's a hot-pink Jeep!!!"
– Lilly Singh
