OBJECTIVE
Design and execute a promotional activation to build buzz, generate excitement, and earn media attention for FX's much anticipated hit series, Atlanta Season 3.
ABOUT THE PROJECT
BMF conceptualized and produced The Trip: An Atlanta Café for SXSW audiences to celebrate the release of Atlanta Season 3. The experience was fashioned after an Amsterdam-style coffeeshop with past-season easter eggs sprinkled throughout. After a 4-year hiatus, the experience was paradise of peculiarities designed to call-back fan-favorite moments and tease out the subtext and surreality of the new season's themes.
RESULTS
- 300+
media & VIP attendees - 1706
attendees across 2 days - 1,600
coffees served - 2,000
swag items distributed - 318.6M
earned media impressions
