OBJECTIVE
Celebrate 2019 MTV VMA Video Vanguard Award recipient, Missy Elliott, with a consumer pop-up that showcases some of her most iconic music videos over the years, driving buzz and awareness.
ABOUT THE PROJECT
BMF produced an interactive museum experience celebrating the work of 2019 MTV VMA Vanguard Award recipient Missy Elliott and the creative visionaries behind some of her most iconic music videos: June Ambrose, Hype Williams, Dave Myers, HiHat, Billy B and Gloria Elias-Foeillet. Inspired by the icon herself, the made-for-Instagram playground space shined light on MTV's history and influence in connecting artists to audiences through its annual VMAs. The space was comprised of interactive experiences such as a Fly Gal nail station, Pepsi Sampling bar, a Supa Dupa Fly lounge, and the opportunity to appear in "The Rain (Supa Dupa Fly)" in Missy's famous costume as a Hologram.
RESULTS
- 250
Media, Influencers and VIPs Attended The Evening Preview - 1150+
Consumers Hosted - After Party
Missy Elliott Hosted After Party for Top Celebrities and Music Industry Leaders
HOW WE COLLABORATED
Experiential Strategy + Creative Ideation / Experiential Event Design + Production / Guest Experience Management
