OBJECTIVE
Hennessy approached Gateway to develop a comprehensive strategic B2C and B2B annual experiential plan rooted in consumer insight that would disruptively champion and celebrate cultural diversity, shift perceptions of cognac in the United States, educate customers on Hennessy's brand heritage & architecture, while driving preference for Hennessy.
ABOUT THE PROJECT
Gateway developed a scalable, evergreen creative platform — Maison Hennessy — that could be activated across channels, and across marques, during key cultural moments. The Maison Hennessy platform manifested as both a physical house, as well as a talent-led collective composed of musicians, athletes, chefs, designers, and artists – to drive content creation, IRL & digital programming. Gateway delivered a fully developed, turn-key toolkit for deployment.
How We Collaborated
Strategic Planning / Focus Groups + Insight Mining / Consumer Engagement Platform / Creative Development / Experiential Concepting & Design / Talent Identification / Amplification Strategy / Toolkits & Playbooks / 3D Renderings
