OBJECTIVE
Create brand experiences that drive awareness, attract new users, and position Upwork as the world's Work Marketplace that connects businesses with independent talent.
ABOUT THE PROJECT
Gateway created a foundational brand experience aligned with Upwork's new brand strategy. In an effort to help the world think differently about work, Gateway conceptualized and launched the Upwork CoLab program, a brand partnership platform providing independent professionals with opportunities to collaborate with visionary organizations on high-profile special projects. Following the launch of the CoLab program, Gateway produced Upwork's annual 'Work Without Limits Summit', this time virtually, through an immersive and inspiring one-day experience.
RESULTS
- 93%
Turnout - 3,549
Attendees - 3,820
Registrations - 1
Exclusive CoLab Partnership Launch
HOW WE COLLABORATED
Creative Strategy / Program Concepting & Strategy / Creative Design & Consultation / Talent & Partnership Management / Web Development & Virtual Event Production
