OBJECTIVE
Moxy Hotels approached Gateway with the goal of driving bookings for Moxy properties in the UK amongst domestic audiences.
ABOUT THE PROJECT
Tapping into a pandemic-precipitated resurgence in road trips, Gateway conceptualized Moxy's "Great British Road Trip" – delivering an action-packed, multi-route summer road trip that gave local fun-hunters an experiential staycation escape – and drove bookings for hotel packages.
Gateway developed creative for owned and paid channels, then seeded the campaign to media & influencers with road trip mailers, before they hit the road themselves — capturing content and driving followers to a custom program microsite.
Moxy's "Great British Road Trip" microsite featured interactive road trip routes across the UK, highlighting Moxy's UK properties. Travelers could make bookings, and discover Moxy 'Fun Stuff': local recommendations on what to eat, drink, see and do.
The program was extended at hotels to cross-promote Moxy's UK properties.
RESULTS
- 251K
Reach - 331K
Impressions - 19K
Engagements - 500
Unique Web Visits
HOW WE COLLABORATED
Campaign Strategy / Content Creation / Media Mailers / Custom Microsite / Influencer Management / Press Trips / Paid Media Assets
