OBJECTIVE
Drive awareness around the brand's presence at VidCon and educate high-value creators on TikTok's position as a diverse platform for users to share their passions and expressions through content.
ABOUT THE PROJECT
To drive awareness around TikTok's presence at VidCon, and to educate high-value creators on TikTok's positioning, Gateway transformed Bowlmor Lanes in Anaheim into an immersive and interactive content capture playground inspired by iconic TikTok challenges. The event culminated with top-tier talent performances by DJ Orange Calderon, Ambjaay, Sueco the Child, Mia Khalifa and Ty Dolla $ign.
RESULTS
- 97MM+
Earned Media Stories - 3MM+
Ad Value - 500+
Attendees
How We Collaborated
Campaign Development/ Visual Identity & Brand Creative/ Content Strategy, Studio & Production/ Influencer Relations, Content & Creators/ Entertainment Marketing/ B2C Experiential Production/ Talent Appearances/ Guest List Curation and Management/ Festival, Cultural & B2B Tentpole Activations
