OBJECTIVE
Design, develop, and execute a fully integrated promotional campaign for the hiatus period that bridges seasons 1 and 2 of the CBS Original comedy show Ghosts. Create a steady drumbeat of consumer engagement and content opportunities to drive binge/catch-up viewing leading up to, and through, the Season 2 premiere.
ABOUT THE PROJECT
To support the campaign, Gateway delivered a headline-grabbing, award-worthy, integrated cadence of experiences, activations, and promotions to celebrate the spirit of each Ghost. Gateway created an 8-stop multi-city campaign to honor the "Ghosts of Ghosts" throughout the summer, inviting fans to events that brought the characters' backstories to life through strategically timed and thoughtfully crafted stunts, partnerships, and experiences.
RESULTS
- 14.4M+
Paid Social Impressions - 7.5M+
TikTok Hashtag Views - 700M+
Earned Media Impressions - 8,000+
Total Foot Traffic - 4,000+
NFTs Claimed - 8
Coast-to-Coast Activations
HOW WE COLLABORATED
Creative Strategy / Campaign Development / Experiental Activations / Design & Production / Lifestyle PR
