OBJECTIVE
Extend Spotify's 'Wrapped' campaign by engaging the streamers' key brand partners & employees with a custom holiday gifting program, resulting in positive brand sentiment.
ABOUT THE PROJECT
As many were forced to work from home throughout 2020 & 2021, Gateway developed and produced a customized holiday gifting program to inspire creativity amongst Spotify's key partners and employees. Each recipient received a premium gift box, 'Wrapped With Creativity', containing a carefully curated edit of personalized items designed to fill their holidays with warmth & inspiration – thereby deepening brand love.
RESULTS
- 500+
Partner & Employee Recipients - Overwhelming Positive Sentiment
HOW WE COLLABORATED
Creative Design / Diverse Brand Partnerships / Custom Box Production / Logistics & Fulfillment
