OBJECTIVE
Create a high-impact mailer campaign aimed to drive media engagement and earned attention for Sunglass Hut's 50th Anniversary collection.
ABOUT THE PROJECT
To celebrate Sunglass Hut's landmark 50th Anniversary, Gateway collaborated with the brand to create and produce five exclusive mailers inspired by the past five decades of Sunglass Hut history. The bespoke mailers were delivered to a curated selection of 50 key media opinion leaders and influencers to encourage their audiences to shop Sunglass Hut's decades-inspired 50th Anniversary frame collection, and celebrate the moment in style.
RESULTS
- 116.7M+
Media Impressions - 14
Earned Media Placements
HOW WE COLLABORATED
Creative Strategy / Creative Mailers / Influencer Marketing / Media Relations
"If anyone knows about fashion trends it's Zanna Roberts Rassi. She teamed up with Sunglass Hut to celebrate the company's 50th Anniversary this year."
—E! News
